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About Us

About Phil - Founder of Brave Logics

From Electrical Contractor to AI Expert

I'm Phil, and I've spent the last 22 years understanding electrical contracting from every angle - as a business owner, as a customer, and now as someone who helps contractors optimize their operations with AI.

My Electrical Contracting Journey (2001-2011)

For 10 years, I owned and operated PRC Maintenance and Electrical in Huntsville, Ontario. Like most electrical contractors, I thought 70-hour weeks were just part of the business. I dealt with the same challenges you face every day:

- Scheduling chaos that kept me up at night

- Leads that went cold because I was too busy to follow up

- Manual processes that ate up profitable hours

- The constant feeling that the business was running me instead of me running it

The Wake-Up Call

When I closed PRC Maintenance and Electrical in 2011, I did something painful - I calculated what poor follow-up had cost me. Over $100,000 in revenue from leads that went cold, jobs that went to competitors, and opportunities I was too overwhelmed to pursue. That number haunted me.

The Customer Perspective (2011-2023)

After selling my electrical business, I spent 12 years in building maintenance, working with dozens of electrical contractors from the customer side. I saw the same operational problems I'd struggled with plaguing every contractor I worked with. The best contractors weren't necessarily the best electricians - they were the ones with the best systems.

The AI Solution

When I discovered AI technology that could solve these operational problems systematically, I knew I had to help other contractors avoid the mistakes I made. The technology exists today to eliminate the scheduling chaos, automate the follow-up, and create the systems that separate successful contractors from struggling ones.

Why I Focus on Northern Ontario

Having worked in this market for over two decades, I understand the unique challenges:

- Seasonal demand swings that create feast-or-famine cycles

- Large geographic areas that make efficiency critical

- Weather delays that disrupt the best-laid plans

- Limited labor pools that make every hour count

My Mission

I'm not building Brave Logics to get rich. I'm building it because I know exactly what electrical contractors go through, and I finally have the tools to fix it. Every contractor who recovers revenue from dead leads, every business owner who gets their evenings back, every family that benefits from a more efficiently-run business - that's why I do this work.

What Makes Me Different

- Real Experience: I've actually run an electrical contracting business, not just consulted for one

- Both Perspectives: I understand what contractors struggle with and what customers want

- Local Knowledge: 22 years in Northern Ontario's electrical and maintenance industry

- Authentic Motivation: I'm solving problems I lived through personally

- Proven Results: I guarantee outcomes because I'm confident in the systems I've built

Personal Note

Health changes ended my hands-on electrical career, but they opened the door to helping contractors in a different way. I can't wire a panel anymore, but I can help you build systems that make your business run like the well-oiled machine it should be.

When you work with Brave Logics, you're not just getting AI technology - you're getting 22 years of understanding what really works in the electrical contracting business.

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FAQs

Frequently Asked
Questions

About the Service

What exactly is lead reactivation?

Lead reactivation is systematically following up with people who previously inquired about your electrical services but never hired you. These "dead leads" are sitting in your CRM, email folders, or filing cabinets. My AI system contacts them professionally to see if they're still interested in the work.

How is this different from regular marketing?

Regular marketing tries to find new customers. Lead reactivation recovers revenue from people who already expressed interest in your services. These prospects are much more likely to convert because they've already identified a need and contacted you once.

Why should I trust you with my customer data?

I ran PRC Maintenance and Electrical for 10 years - I understand how valuable customer relationships are. All data is handled confidentially and professionally. You maintain ownership of all leads and relationships. I'm simply providing the systematic follow-up service you don't have time for.

About the Process

How do you know which leads to contact?

We analyze your lead data to identify prospects who inquired but never converted. We prioritize based on recency, service type, estimated project value, and likelihood of re-engagement. We focus on leads from the past 6-24 months for best results.

What if I don't have a CRM system?

No problem. We can work with any format - spreadsheets, email folders, business cards, handwritten notes, or even your memory of past inquiries. We'll help organize your leads into a workable system as part of the service.

How does the AI make calls without sounding robotic?

The AI is programmed with electrical industry knowledge and natural conversation patterns. It identifies itself as calling on behalf of [YOUR NAME] from [YOUR COMPANY], references the original inquiry specifically, and handles common responses professionally. It's not trying to fool anyone - it's providing systematic follow-up.

What if people get annoyed by the follow-up?

We use respectful, professional messaging that acknowledges time has passed and gives people easy opt-out options. Most people appreciate professional follow-up, especially when their situation may have changed. Anyone who wants to be removed is immediately taken off all lists.

About Results and Guarantees

How do you guarantee 3 qualified appointments?

A qualified appointment means someone who has expressed genuine interest, confirmed they still need the service, has budget available, and can make decisions about hiring you. If we don't generate at least 3 of these appointments in 30 days, you don't pay anything.

What if I don't have a CRM system?

Qualified means they:

- Still need the electrical work they originally inquired about

- Have budget available for the project

- Have a realistic timeline for completion

- Are the decision-maker or can connect you to one

- Have agreed to meet for an estimate or consultation

What if my leads are really old or low quality?

We'll assess your leads up front and give you an honest evaluation. If your leads are too old (3+ years) or too vague to be viable, I'll tell you before we start. The guarantee only applies when we both agree your leads have reactivation potential.

How quickly will I see results?

Most qualified appointments are generated within the first 2 weeks. The AI works systematically through your lead list, and interested prospects typically respond quickly. You'll get weekly progress reports showing exactly what's happening.

About Pricing and Payment

Why do you offer performance-based pricing?

Because I'm confident in the system and I want to remove all risk for you. If the service doesn't work, you shouldn't pay for it. Performance-based pricing aligns my success with your success.

Which pricing option should I choose?

The Hybrid Package ($1,500 + $300 per appointment) is usually the better value because it includes a basic operational audit. This shows you additional AI opportunities beyond just lead reactivation. But if you prefer zero upfront risk, the performance-based option works too.

When do I pay?

For performance-based pricing, you pay only after qualified appointments are delivered. For the hybrid package, the setup fee is due at start, and per-appointment fees are billed as appointments are generated.

What if I get more than 10 appointments?

The performance-based option caps at $5,000 (10 appointments). If we generate more, the additional appointments are free. For the hybrid package, you pay $300 for each qualified appointment with no cap.

About Your Background and Expertise

What's your experience with electrical contracting?

I ran PRC Maintenance and Electrical in Huntsville for 10 years (2001-2011), then spent 12 years in building maintenance working with electrical contractors from the customer side. I understand both perspectives - what contractors struggle with and what customers want.

Why did you transition from contracting to AI consulting?

After closing PRC Maintenance when things got really slow, I realized I lost over $100K in revenue from poor lead follow-up. I went into building maintenance management working in various nursing homes for 12 years. Then my health changed, and now I can no longer do the physical work I did in the past. When I saw AI technology that could solve this problem systematically, I knew I had to help other contractors avoid the same mistakes I made.

Do you only work with electrical contractors?

Currently, yes. My experience and AI systems are specifically designed for electrical contractors in Northern Ontario. I understand your unique challenges - seasonal demand, travel distances, weather delays, and the specific services you offer.

However, my systems can be adapted for almost any business.

Technical and Practical Questions

How long does the setup take?

Usually 3-5 business days. We need to analyze your leads, configure the AI system with your specific information, and create personalized messaging templates. The actual outreach campaign starts immediately after setup.

Will this interfere with my current operations?

Not at all. The AI handles all the outreach automatically. You only get involved when qualified prospects are ready to schedule appointments. You'll receive weekly reports, but the day-to-day follow-up happens without any input from you.

What happens to leads that don't respond?

Non-responsive leads go through a systematic follow-up sequence over 30 days. If they don't engage after multiple professional attempts, they're marked as inactive. We focus our energy on leads that show interest.

Can I see what messages are being sent?

Absolutely. You'll approve all messaging templates before the campaign starts, and you'll receive copies of all communications. Full transparency is part of the service.

Technical and Practical Questions

What happens after the 30 days?

You keep all reactivated leads and ongoing relationships. We provide a complete report of all activities and results. Many contractors then engage us for ongoing AI optimization of their entire operation, but there's no obligation.

Will you try to sell me other services?

I'll show you additional AI opportunities I identify during the lead reactivation process, but only if you're interested. My focus is on delivering results with lead reactivation first. Additional services are only discussed after you've seen success.

Can I do this again with future dead leads?

Yes. Many contractors run lead reactivation campaigns quarterly or semi-annually to keep their pipeline full. We can set up ongoing campaigns or periodic reactivation services based on your needs.

Getting Started

How do I know if this is right for my business?

If you have 50+ leads from the past 2 years that didn't convert, and your average job value is $500+, you're likely a good candidate. Click the button below and we can discuss your specific situation in 10 - 20 minutes.

What information do you need to get started?

Your lead data in whatever format you have it, information about your services and pricing, and your availability for appointment scheduling. We'll handle organizing and formatting everything else.

How quickly can we start?

Usually within a week of our initial conversation. I'm only taking 3 new clients per month to ensure quality service, so timing depends on current availability.